My experience in fashion startups, housing developments, nonprofits and global brands —fused with five-country fluency (Brazil/Portugal/Spain/Germany/US)—transforms messages into internal conviction and external connection. Here's how I've transformed narratives into impact:
In this impassioned, vulnerable talk, Vitor shares his own personal HIV journey. By leaning into the power of stories to be part of a global solution, he courageously engages the audience to join him by challenging stigmas and assumptions.
TEDxPortland | Portland, OR
Breaking the stigma around HIV
2. Powerful Stories Transcend Borders
As Apparel Creative Lead, I engineered adidas' first decentralized range following the Rio Summer Olympics 2016 hype – Movimentos do Brasil — leading teams across 4 countries. I partnered with local artists and internal talent in creating hyper-relevant storytelling that moved seamlessly from sourcing to communication.
adidas | Brazil, Argentina, Colombia and Mexico
Pan-American Rio 2016 Olympic Collection: Localized Story Architecture
SS18 - TROPICANA | Artist Collaborator: Pedro Veneziano - Brazil
As Digital Experience Designer, I transformed Bayer’s G4A Digital Health Forum, a local health conference, into a global 5K-attendee virtual platform by redesigning engagement frameworks for remote storytelling.
Bayer G4A | Berlin, DE
Pandemic Pivot: Virtual Digital Health Forum Ecosystem Design
As Creative Director of V!TOR, I held performances, guerrilla stores and exhibitions across Europe and created a unique brand experience to connect with the local audiences.
V!TOR | Lisbon, PT
Brand Communication Strategy
Created ThinkersLab, a company-wide initiative to improve eNPS (Employee Net Promoter Score) by fostering creative workshops and feedback loops between departments.
adidas | Portland, OR, US
ThinkersLab: Creative harness meets Employee Engagement
Led X-FIT, Cross-Functional Innovation Team, a project that promoted cross-functional and cross-category buy-in in exploring innovation throughout the apparel development cycle at the adidas CCSP — Creation Center São Paulo.
adidas | São Paulo, BR
X-FIT: Silo-Bridging Innovation Engine
Cross-Disciplinary Facilitator at Las Flores (175-unit affordable housing complex). I united architects, designers and the community to co-create a collective identity–for both process and final outcome.
CDP - Community Development Partners | Portland, OR, US
Las Flores: Community Identity Co-Creation
Designed and produced 10+ seasonal apparel collections showcased at Lisbon Fashion Week, Poland Fashion Week in Łódź, Berlin’s Bread and Butter, and Pure London trade fairs. Secured media coverage in Vogue, Vice, GQ, WAD (France), and Collezioni Sports & Street (Italy).
V!TOR | Lisbon, PT
Fashion Brand Ecosystem: From Local Runways to Global Partnerships
As the Creative Director, I led creative vision and execution for the fashion brand, scaling visibility through international runway shows, co-branded partnerships, and media campaigns across 5+ countries.
LIFE AND DEATH Show at Lisbon Fashion Week — Creative direction, Apparel Design and Communication
VITOLOGY Show at Lisbon Fashion Week — Creative direction, Apparel Design and Communication
RROM Show at Lisbon Fashion Week — Creative direction, Apparel Design and Communication
As Brand Architecture Consultant my role was to develop the brand identity inspired on the black experience in Germany alongside the business and product strategy for investor presentations.
Hueman | Berlin, DE
HUEMAN: Blending Brand and Business Strategy
When Argentina restricted 50% of imports, I spearheaded a pivot to 100% locally produced apparel range: the 3SL ThreeStripeLife collection. Bridging communication between German HQ and local teams, we met regional demands while increasing profit margins by 30% despite production constraints.
These Men’s, Women’s, and Kids lines further cut costs by eliminating online photography expenses and adopting an exclusive in-store sales model.
adidas | Buenos Aires, AR
3SL ThreeStripeLife: Argentina Exclusive Apparel Range
For the NCAA Experience-Focused Strategy I revisited brand-positioned workflows for the Training line, aligning U.S. marketing and development teams to meet college market demands.
adidas | Portland, OR, US
NCAA: Strategy & Cross-Functional Leadership
Resource and design management. Coordinated itinerant exhibitions for 10+ museums, overseeing modular furniture design and stakeholder engagement.
Diputació Barcelona | Barcelona, ES
Els Altres Noucentistes Itinerant Exhibition
Expanded women’s swimwear line through design-to-cost strategies, reducing material waste by reverse-engineering manufacturing steps and partnering with suppliers to develop cost-effective, high-performance fabrics.
adidas | São Paulo, BR
Swim Market Dominance Strategy
Brand Architecture for Community Development Partners project Rockwood Village (224-unit affordable housing complex in Portland).
CDP Community Development Partners | Portland, OR, US
Rockwood Village Visual & Brand Identity
Creative direction for adidas' 2020 US consumer direction centered on raw emotion with the question: "WHAT DO YOU FEEL?". Developed three cultural themes (A.N.G.R., BORED, CRAZY) predicting rising societal tension, digital disengagement, and chaotic self-expression.
This foundational strategy guided apparel design and communication frameworks. When COVID-19 amplified these exact emotional states globally in 2020, it validated the human-centric foresight.
adidas | Portland, OR, US
WHAT DO YOU FEEL — 2020 Trend Analysis and Research
Best,
Vitor Bastos
Strategic Project Leader | Creative Systems Designer
(503) 702- 8978