adidas — São Paulo, BR
Movimentos do Brasil Collection — Campaign Illustration: Florence Dagostini
Global Project Management
Cross-Functional Leadership | Risk Mitigation | Asset Management
I navigate chaos with precision. At adidas Brazil, I led a 3SL Athletics collection through Argentina’s import crises, renegotiating vendor contracts to keep margins intact while developing new ranges to launch Movimentos do Brasil, an open source project for the Rio 2016 Olympics, aligning creative talent from across 4 countries. For Bayer’s G4A Summit, I transformed in-person events into global virtual experiences tripling international attendance. My secret? Workflows with moving pieces and partners—resilience isn’t a skill, it’s a mindset.
V!TOR — Lisbon, PT
RROM Collection — Photo: Pedro Pacheco for Dsection Magazine
Apparel Systems
International Market Localization | Design-to-Production Workflows
Cultural nuance isn’t a buzzword—it’s my blueprint. Leading adidas’ São Paulo design division, I adapted global trends for the local relevance, blending WGSN forecasts with street culture to boost training market share by 18%. At Lisbon Fashion Week, I co-developed BIC x V!TOR jewelry, aligning timeless practicality of a 60-year-old French label with Lisbon’s avant-garde scene. Whether adapting Costco's 'quality goods at the lowest price' ethos into tech packs or collaborating with Vogue Portugal on campaigns, I build systems that respect both spreadsheets and souls.
It’s all about human-centric rigor: whether facilitating cross-functional meetings, winning internal buy-in, motivating teams, or serving communities.
CDP, Community Development Partners — Portland, OR, USA
Creative Direction for, Las Flores, 175 Unit Affordable Housing Project in Oregon City
Community-Focused Project Management
Culture-Focused PM | Stakeholder Alignment
It's not just about managing projects—it's about building belonging. For Las Flores, a 175-unit affordable housing initiative by CDP - Community Development Partners, I mediated between developers and artists to embed murals and design community spaces without compromising deadlines. At Museu de Sant Boi, I co-created installations with Barcelona’s immigrant women, using textile workshops as tools for integration. Even corporate projects get the human touch: My ThinkersLab initiative at adidas bridged siloed teams, lifting employee satisfaction scores by 22% through cross-departmental team-building workshops.
I learn as I share—and share as I learn. Every keynote, workshop, or lecture is a dialogue, not a monologue: strategies evolve when knowledge flows both ways.
TEDxPortland — Portland, OR, USA
TEDxPortland 2022 – Photo: Victory Creative Group, Inc
Storytelling
TEDx speaker | Workshop Facilitation | Design Lecturing
I turn stages into conversations. In my TEDxPortland talk on HIV stigma, I argued that prejudice isn’t a personal flaw—it’s a design flaw in how societies operate. At universities or startups, my workshops help teams internalize goals and streamline communication. My goal? To leave teams not just inspired, but armed with tools to execute tomorrow.