WELCOME TO
LET'S START BY
BEING HONEST.
There are many design methods out there. Some promote change and some are more cosmetic.
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It's not enough to throw around the same buzzwords and old practices at new problems or goals. One size fits all doesn't really fit that well.
So no, there's no snake oil or miracle cure. This is not what I do.
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What do I do, then? I facilitate the work of creative and product teams to promote cohesion in order to identify and execute projects and strategies.
IF THIS IS WHAT YOU'RE LOOKING FOR, LETS TALK VS .
Project management that influences design, that influences projects.
V!TOR
How do we expand our brand presence in the European market? Apparel production, fashion shows and innovative communication strategies.
BAYER G4A
How do we empower agents of change and facilitate a greater impact? 3 year virtual identity for Digital Health Forum promoted by Bayer G4A.
LAS FLORES
How do we promote an interdependent community? Experience and brand identity for an affordable housing building in Oregon City.
BUT REALLY, HOW CAN I HELP?
GOALS AND OBJECTIVES
Two different things. Goals are short term and must be achieved. Objectives are long term and every project must aim towards.
TEAM BUILDING
Language is key. Chances are, every department has their own language. Aligning language to facilitate different team visions into one.
SCOPE STRETCH
Challenges are not siloed. They don't follow rules of an organization. Limited scopes result in limited solutions.
Now this. This is about how I can help you execute your projects.
OPEN SOURCE
Adidas was looking to expand their Open Source strategy through an apparel project.
NCAA
Elevate the experience of university athletes. Apparel collection, merchandise and research. Adidas, US.
RUMAMBA
Brand Identity, communication strategy, product research for Rumamba.
NOW THAT THIS IS OUT OF THE WAY.
EVERYONE HAS BAGGAGE
LET'S TALK
Whether you have an specific goal you want to achieve or a problem you want to tackle, the first step is communication. An starting a conversation is free. Cookie cutter solutions are great for cookies. If you want to achieve anything else let's talk.
ABOUT ME
Creative director and project manager specializing in bringing complex visual projects to life. Proficient in cross-team communication and best-in-class leadership to define true identities, design successful strategies and connect with people.