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ABOVE
AND BEYOND
Projects that influence Design, that influence Projects.
DESIGN STRATEGY
LAS FLORES
How do we promote an interdependent community? Experience and brand identity for the affordable housing building in Oregon City.
BAYER G4A
How do we empower agents of change and promote a greater impact? 3 year virtual identity for Digital Health Forum promoted by Bayer G4A.
NCAA ADIDAS
How do we elevate the athletes university experience? Training collection merchandise and research. Adidas, US.
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Design Strategy in action.
BUT REALLY, HOW CAN I HELP?
GOALS AND OBJECTIVES
Two different things. Goals are short term and must be achieved. Objectives are long term and every project must aim towards.
TEAM BUILDING
Language is key. Chances are every department has their own language. Aligning language to facilitate different team visions into one.
SCOPE STRETCH
Challenges re not siloed. They don't follow organization rules. Limited scopes result in limited solutions.
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Now this. This is about executing your projects.
CREATIVE DIRECTION
OPEN SOURCE
Adidas was looking to expand their Open Source strategy through an Apparel project.
RUMAMBA
Brand Identity, communication strategy, product research for Rumamba.
V!TOR
Expand European presence through apparel production, fashion shows and innovative communication strategies.
EVERYONE HAS BAGGAGE
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LET'S TALK
Wheter you have an specific goal you want to achieve or a problem you want to tackle the first step is communication. An starting a conversation is free. Cookie cutter solutions are great for cookies. If you want to achieve anything else let's talk.
ABOUT ME
Creative director and project manager specializing in bringing complex visual projects to life. Proficient in cross-team communication and best-in-class leadership to define true identities, design sccessful strategies and connect with people.
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