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BRASILIANA
Adidas open source strategy is based on sharing the internal capabilities of the company with external talent. My role was to design range and strategy to increase NPS. Selecting and briefing and supporting illustrators in key Latin American markets.
Apparel Design creation and direction.
APPAREL DESIGN
With graphics designed By Pedro Nekoi, Brasiliana was a wildcard. Showcasing the brazilian fauna in His iconic collage style.
Campaign managed by the C2C department at adidas do Brasil.
CAMPAIGN
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