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The adidas open source strategy is based on sharing the internal capabilities of the company  with external talent. My role was to design range and strategies to increase net promoter scores (NPS). Selecting, briefing and supporting illustrators in  key Latin American markets.

Apparel Design creation and direction.


With graphics designed By Pedro Nekoi, Brasiliana was a wildcard. Showcasing the Brazilian fauna in his iconic collage style.

Campaign managed by the C2C department at adidas do Brasil.


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