ADIDAS OPEN SOURCE STRATEGY IS BASED ON SHARING THE INTERNAL CAPABILITIES OF THE COMPANY WITH EXTERNAL TALENT. MY ROLE WAS TO DESIGN RANGE AND STRATEGY TO INCREASE NPS. SELECTING AND BRIEFING AND SUPPORTING ILLUSTRATORS IN KEY LATIN AMERICAN MARKETS.
WITH GRAPHICS DESIGNED BY PEDRO NEKOI, BRASILIANA WAS A WILD CARD,
SHOWCASING THE BRAZILIAN FAUNA IN HIS ICONIC COLLAGE STYLE.
CAMPAIGN
Adidas Training BU
Open Source Project
Responsibilities:
- Selection of artists, brief development and support in the process of the creation of the prints
- Liaison with cross function team, adaptation of calendars and structure for dual sourcing
- Apparel design
AS SEEN:
Assets:
Pedro Nekoi - BR
