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TROPICANA
Adidas open source strategy is based on sharing the internal capabilities of the company with external talent. My role was to design range and strategy to increase nps. Selecting and briefing and supporting illustrators in key latin american markets.
Tropicana counts with the talent of Pedro Veneziano, a 3d artist from sao paulo. Surfing the wave set by rio 2016 olympics and global interest in the brazilian culture internationally.
Campaign managed by the C2C department at adidas do Brasil.
CAMPAIGN
Campaign managed by the C2C department at adidas do Brasil and Product Marketing in Argentina
SOCIAL MEDIA ACTIVATION
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