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TROPICANA
The adidas open source strategy is based on sharing the internal capabilities of the company with external talent. My role was to design range and strategies to increase net promoter scores (NPS). Selecting, briefing and supporting illustrators in key Latin American markets.
Apparel Design creation and direction.
APPAREL DESIGN
Tropicana draws on the talent of Pedro Veneziano, a 3D artist from São Paulo. Surfing the wave set by the Rio 2016 Olympics and global interest in Brazilian culture internationally.
Campaign managed by the C2C department at adidas do Brasil.
CAMPAIGN
Campaign managed by the C2C department at adidas do Brasil and Product Marketing in Argentina
SOCIAL MEDIA ACTIVATION
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