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MIRA
Adidas open source strategy is based on sharing the internal capabilities of the company with external talent. My role was to design range and strategy to increase nps. Selecting and briefing and supporting illustrators in key latin american markets.
Apparel Design creation and direction.
Mira's graphic brief was place of sport. Fred freire produced a cement basketball court fragment bringing the textures of usage and his brush strokes and lines to life.
Campaign managed by the C2C department at adidas do Brasil.
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