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CITY DIVE
Adidas open source strategy is based on sharing the internal capabilities of the company with external talent. My role was to design range and strategy to increase nps. Selecting and briefing and supporting illustrators in key latin american markets.
Developed for the rio olympics performance of the brand in brazil, the graphtees project worked with 3 graffiti artists from 3 different universes within brazil. Carlos bobi, rafamon and marcelo lamarca complement each other in this fast tracked straight to market.
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