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Adidas open source strategy is based on sharing the internal capabilities of the company  with external talent. My role was to design range and strategy to increase nps. Selecting and briefing and supporting illustrators in  key latin american markets.

Apparel Design creation and direction.


Based in Buenos Aires, Keiler Delgado is an architecture photographer. His challenge was to find in architecture and nature the color palette of the briefing that would compliment the styles of the main project.

Campaign managed by the C2C department at adidas do Brasil.


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