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ADIDAS OPEN SOURCE STRATEGY IS BASED ON SHARING THE INTERNAL CAPABILITIES OF THE COMPANY  WITH EXTERNAL TALENT. MY ROLE WAS TO DESIGN RANGE AND STRATEGY TO INCREASE NPS. SELECTING AND BRIEFING AND SUPPORTING TALENT IN  KEY LATIN AMERICAN MARKETS.

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ADIDAS Latin America - PROJECT AND APPAREL
LATIN AMERICAN RANGE 2017

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ADIDAS Latin America - PROJECT AND APPAREL
TROPICANA 2017

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ADIDAS Latin America - PROJECT AND APPAREL
BRASILIANA 2017

ADIDAS Brazil - PROJECT AND RANGE DIRECTION
MIRA 2016

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ADIDAS Brazil - PROJECT AND RANGE DIRECTION
GIO 2016

ADIDAS Brazil - INNOVATION STRATEGY
X-FIT - X Functional Innovation Team - 2016

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