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CITY DIVE
Adidas open source strategy is based on sharing the internal capabilities of the company with external talent. My role was to design range and strategy to increase nps. Selecting and briefing and supporting illustrators in key latin american markets.
Apparel Design creation and direction.
APPAREL DESIGN
For women and by women, city dive aimed to expand the type of collaborations on the current open source portfolio. Margarita Cubino, Vero Escalante and Cynthia Alonso are the Argentinian talents that brought this project to life.
Margarita Cubino, Vero Escalante and Cynthia Alonso
ASSETS
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