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CITY DIVE

Adidas open source strategy is based on sharing the internal capabilities of the company  with external talent. My role was to design range and strategy to increase nps. Selecting and briefing and supporting illustrators in  key latin american markets.

Apparel Design creation and direction.

APPAREL DESIGN

For women and by women, city dive aimed to expand the type of collaborations on the current open source portfolio. Margarita Cubino, Vero Escalante and Cynthia Alonso are the Argentinian talents that brought this project to life.

Margarita Cubino, Vero Escalante and Cynthia Alonso

ASSETS

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